What to do on TikTok? What things to avoid?

There is probably no need for me to explain the phenomenon of TikTok. The platform is mostly used by Gen Z and Millennials and it offers entirely unique possibilities for creators and brands to engage with audiences. But, as with any platform, there are guidelines to success. Knowing what to do and what to avoid can make all the difference in your TikTok journey. So - the do's and don'ts - what should one do in TikTok to join the party and maybe even succeed?

For one - embrace trends and challenges, because jumping on trending songs, challenges, or memes can increase your visibility and introduce you to a wider audience. Even if living on trends, don't forget to engage authentically: TikTok will call you out on erm… faking. Be yourself, and don't shy away from showing behind-the-scenes moments, that's what we're all here for. When writing your description, use hashtags strategically: incorporate popular and relevant hashtags to boost discoverability. However, make sure they align with your content, because eventually a false hashtag usage might do the opposite of what you want - it might decrease the visibility of your content.

Super important - interact with your audience, respond to comments, engage with other creators, and actively participate in the community as this will foster connection and loyalty. Post consistently - it's proven to go well with the algorithm. 

Things you should definitely avoid?

Firstly - over-promotion. While it's okay to promote products or services occasionally, being too salesy can turn off your audience. Also - it's important to understand the demographics of TikTok - it is a younger base so the communication tone of voice should adapt accordingly. 

I do suggest keeping it short - while the video length keeps increasing, there is absolutely no need to use up all of the allowed time. Remember tl;dr (too long; didn't read)? This applies to the videos as well - ain't nobody got time for that, to quote the classics. Long and dragged out videos tend to drive people away. And one more thing - keep it professional! Poor lighting, shaky camera work, or inaudible sound can deter viewers. Invest time in creating high-quality content.