What are the benefits of shortcasts?

Short podcasts (I'm going to call them shortcasts from now on) are like snack-sized audio bites that pack a punch. They don’t drag on and get straight to the main points. Because they're short, they're not as tough to make or edit, which means less behind-the-scenes work.

Many listeners prefer them since they can easily fit an episode into short activities like a quick drive, a coffee break, or while waiting in a queue.

The best part for creators? They can produce these short episodes more regularly, keeping listeners coming back for more, more often. If someone's new to the podcasting world, starting with shorter episodes can be a gentler introduction. The beauty of these brief episodes is their versatility - they can cover daily updates, handy tips, or just fun musings.

Easy to share, they're perfect for social media where people scroll through quickly. This means reaching people who might skip over a long podcast but will click on something shorter. Plus, even if they're short, there's still room for ads or shout-outs to sponsors, which can help support the podcast.