So you've started your business and you want to get on social media. What's next?

The first step is figuring out your audience. Who are they? Where do they spend their time online? What kind of content do they like? If you're targeting teens, TikTok might be the way to go. Want a community feel? Check out Facebook. For quick feedback, Twitter is a good bet. If you have a cool cafe or product to show off, Instagram or Pinterest could be great choices. And if you're all about business? LinkedIn is your spot.

Find where your audience hangs out and you'll be on the right track.