How to make the best of Instagram stories?

The wonderful temporary nature of Instagram stories lets creators share moments without the long-term commitment of the main feed, making them perfect for real-time updates and behind-the-scenes glimpses. 

Okay, but what kind of content thrives in Stories? Interactive one is probably the best call - polls, Q&A sessions… It can give you a fantastic chance to get real feedback from users in their preferred network and since one of the most important things we should do in social media is LISTEN, it's a great place to do so. 

The ability to add links to stories provides a straightforward way for users to access additional content or offers, events, tickets etc. making it a valuable tool for driving traffic elsewhere.

All in all, Instagram Stories serve as a more relaxed and interactive counterpart to the more curated posts on the main feed - it gives you a chance to show off the more human side of your brand. Use it wisely.